Steve Busalacchi, of Madison, Wisconsin, is a former Wisconsin Public Radio reporter with 25 years of varied communications experience. He's a speaker, author and public relations specialist who gives his all for each and every client. Speech training, executive presentation skills, podcast production, writing, PR strategy and ghost-writing are among the services he provides.

Steve Busalacchi Communications, LLC
Madison, WI  53717
Phone: (608) 698-5298
E-mail: click here

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Watch Steve's video podcast

QUALIFICATIONS
More than 25 years of journalism and public relations experience working with Wisconsin’s government and medical leaders. Strong feature writing, editing, communication planning, with focus on Internet, podcasting, magazines, newsletters, brochures, newspaper columns and speeches.

EMPLOYMENT

2006-present   Principal, Steve Busalacchi Communications, LLC
Began health communications consulting firm, providing services which include strategic communications, media training, writing, editing, podcasting, speech training, public speaking, as well as other services.

1997-2006      Director, Public Relations, Wisconsin Medical Society
Serve as spokesman, manage public relations budget, prepare officers/other physician members for interviews, edit and write for statewide newsletter, magazine, e-mail newsletter, Website and medical journal. Provide speech/media training and writing for president and other officers. Responsible for having attracted more than $5 million worth of earned media over nine years. Currently serves as PR consultant for the Society.

Activities:

• Honorary Fellow, University of Wisconsin Population Health
• Author, White Coat Wisdom,  End-of-Life Matters and Media Savvy, Media Success!
• Judge, Awards Committee, PRSA-Madison, March 2007
• Elected to the Board of Directors for the Public Relations Society of America-Madison chapter, 2007
• Brokered agreement for 2006 PSA to reach 6 million closed circuit TV viewers with falls prevention message
• Guest Speaker, PR & Technology, PRSA Madison, March 2006
• Guest Speaker, Public Relations Society of America-Madison Chapter, successful PR campaigns, March, 2005; Public relations panelist, Wisconsin Hospital Association, 2004
• Media training presenter: EMS Service for Children, March, 2006; Wisconsin Academy of Family Physicians, May, 2005;  American Academy of Pediatrics, WI Chapter, 2004; Medical Society of Milwaukee County, 2004; Center for Tobacco Research & Intervention, UW-Madison, 2004; CDC, Atlanta, Dec.  2001
• Emcee/writer, Wisconsin Medical Society Foundation Roast, 2004 and 2002
• Awards committee member & contest judge, PRSA-Madison,  2004; Contest judge, Society of Professional Journalists, 1997 and 1999
• Developed and implemented promotion that drove 6,200 people to web site in three days, 2003
• Annual guest class speaker, publicizing medical studies, UW Medical School, for Patrick Remington, MD, since 2001

1981-1997      Reporter/Producer/Editor, Wisconsin Public Radio
Prepared broadcast features, demonstrating ability to write accurately and creatively. Full-time medical reporter for 10 years. Covered politics and features, with frequent contributions to National Public Radio. Newscaster, editor and assignment editor responsibilities. Described as “one of Wisconsin Public Radio’s most prolific and acclaimed producers,” by Larry Dickerson, Director, University of Wisconsin Extension, letter of recommendation, December 8, 1996.

EDUCATION
Bachelor of Arts, Journalism, University of Wisconsin-Madison, May 1984

CIVIC INVOLVEMENT

• Wisconsin Health Report, Advisory Board, April 2007
• United Way of Dane County, Healthy for Life Committee, 2007
• Rotary International, member, 2001-present 
• Group Study Exchange, Belgium, May, 2001
• Amanda the Panda Program, UW Hospital, 2001
• Access to Independence, 1999
• Madison Literacy Council, 1989-1990
• Big Brothers/Big Sisters, 1985-1988

INTERESTS
   Author, White Coat Wisdom, Media Savvy, Media Success! and End-of-Life Matters

Busalacchi Starts Communications Firm

Steve Busalacchi, director of public relations for the Wisconsin Medical Society for the past nine years, left the Madison-based association as a full-time employee on Nov. 1 to start his own health care communications firm.

Prior to joining the Medical Society, Busalacchi, 45, was a familiar name to regular listeners of Wisconsin Public Radio, where he was medical reporter for 15 years. Busalacchi will remain a voice for the state's physicians; the Medical Society has a contract with him for communications services. His firm, Steve Busalacchi Communications L.L.C., Madison, will provide communications and media strategy for health care clients.

"I have so many contacts within the health industry, it makes sense for me to continue in health care," he said.

-- Julie Sneider, Business Journal
    November 3, 2006