About Steve

Steve Busalacchi Communications, LLC
Madison, WI 53717
Phone: (608) 698-5298
E-mail: click here

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QUALIFICATIONS
More than 25 years of journalism and public relations experience working with Wisconsin’s government and medical leaders. Strong feature writing, editing, communication planning, with focus on Internet, podcasting, magazines, newsletters, brochures, newspaper columns and speeches.

EMPLOYMENT

2006-present Principal, Steve Busalacchi Communications, LLC
Began health communications consulting firm, providing services which include strategic communications, media training, writing, editing, podcasting, speech training, public speaking, as well as other services.

1997-2006 Director, Public Relations, Wisconsin Medical Society
Serve as spokesman, manage public relations budget, prepare officers/other physician members for interviews, edit and write for statewide newsletter, magazine, e-mail newsletter, Website and medical journal. Provide speech/media training and writing for president and other officers. Responsible for having attracted more than $5 million worth of earned media over nine years. Currently serves as PR consultant for the Society.

Activities:

Author, White Coat Wisdom, 2008
Judge, Awards Committee, PRSA-Madison, March 2007
Elected to the Board of Directors for the Public Relations Society of America-Madison chapter, 2007
Brokered agreement for 2006 PSA to reach 6 million closed circuit TV viewers with falls prevention message
Guest Speaker, PR & Technology, PRSA Madison, March 2006
Guest Speaker, Public Relations Society of America-Madison Chapter, successful PR campaigns, March, 2005; Public relations panelist, Wisconsin Hospital Association, 2004
Media training presenter: EMS Service for Children, March, 2006; Wisconsin Academy of Family Physicians, May, 2005; American Academy of Pediatrics, WI Chapter, 2004; Medical Society of Milwaukee County, 2004; Center for Tobacco Research & Intervention, UW-Madison, 2004; CDC, Atlanta, Dec. 2001
Emcee/writer, Wisconsin Medical Society Foundation Roast, 2004 and 2002
Awards committee member & contest judge, PRSA-Madison, 2004; Contest judge, Society of Professional Journalists, 1997 and 1999
Developed and implemented promotion that drove 6,200 people to web site in three days, 2003
Annual guest class speaker, publicizing medical studies, UW Medical School, for Patrick Remington, MD, since 2001

1981-1997 Reporter/Producer/Editor, Wisconsin Public Radio
Prepared broadcast features, demonstrating ability to write accurately and creatively. Full-time medical reporter for 10 years. Covered politics and features, with frequent contributions to National Public Radio. Newscaster, editor and assignment editor responsibilities. Described as “one of Wisconsin Public Radio’s most prolific and acclaimed producers,” by Larry Dickerson, Director, University of Wisconsin Extension, letter of recommendation, December 8, 1996.

EDUCATION
Bachelor of Arts, Journalism, University of Wisconsin-Madison, May 1984

CIVIC INVOLVEMENT

Wisconsin Health Report, Advisory Board, April 2007
United Way of Dane County, Healthy for Life Committee, 2007
Rotary International, member, 2001-present
Group Study Exchange, Belgium, May, 2001
Amanda the Panda Program, UW Hospital, 2001
Access to Independence, 1999
Madison Literacy Council, 1989-1990
Big Brothers/Big Sisters, 1985-1988

INTERESTS
Author, White Coat Wisdom and Media Savvy, Media Success!