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Steve has been conducting media training workshops for the past 12 years, including as invited presenter for the U.S. Centers for Disease Control and Prevention, Wisconsin Academy of Family Physicians and the Medical Society of Milwaukee County. The presentations include one of the easiest to read, least expensive and most useful media training books available, Media Savvy, Media Success!  Those who participate in these media training presentations learn how to draw media interest, get their key points across no matter what the questions and feel comfortable in front of a microphone.

Steve conducts these media training workshops for small groups and for individuals who wish to hone their skills. Included with every presentation is a copy for each participant of Media Savvy, Media Success! Please see the testimonial link or contact Steve to schedule a workshop.

Busalacchi bio

     Steve Busalacchi is an award winning journalist and author with 25 years of health care media and public relations experience. He was director of public relations for the Wisconsin Medical Society from 1997-2006, and currently is the principal of his own health communications consulting firm. In 2006, he was elected to the Board of Directors for the Public Relations Society of America-Madison chapter. He is also an Honorary Fellow at the University of Wisconsin School of Medicine and Public Health.
     Steve’s book, White Coat Wisdom chronicles the memoirs of extraordinary physicians he has come to know in his medical journalism career.
     Previously, he was medical reporter for Wisconsin Public Radio for 15 years and was a frequent contributor to National Public Radio for more than a decade. Steve has received more than 25 journalism awards from organizations which include the Associated Press, American University, Northwestern University’s Medill School of Journalism, the Wisconsin Medical Society and the Wisconsin Broadcasters Association. 
     Steve received his Bachelor of Arts in Journalism from the University of Wisconsin-Madison. Steve is married and has two young children.

Note from Client 4/19/07

"Steve--I wanted to share an example of the results of your hard work with me, and thank you again.  I have been in print stories in Indiana every week or two over the past several months and have been able to weasel our issue into stories. I brainstorm for a minute or two on a well-messaged quip of the day. I then walk the statehouse press offices and toss the quote at whoever has their door open."

Please see testimonials for more comments.

Communicating effectively in the news media hinges on confidence. The reason a news reporter will come to you is because you have something he or she doesn't have: credible information. But you have to relay that information effectively and with a strategy in mind. Steve has worked with many people over the years who feared gotcha questions, not knowing enough about the subject matter or possibly freezing before the camera. The truth is reporters tend to be generalists and don't know a whole lot about any particular subject. They seek excellent sources because they add credibility to their reporting. Therefore, you can walk in with confidence, expressing yourself without fear.

Steve likes to do practice interviews with clients so they know what to expect and have a chance to try out the strategies discussed. Doing an interview is nothing more than having a conversation--but one which you prepare for carefully.

A concise, bulleted handbook, Media Savvy, Media Success!, gives you all of the information you need to get prepared for an interview and do well enough to attract more of them.