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For Immediate Release
Contact: Steve Busalacchi, (608) 698-5298
info@apollosvoice.com
May 27, 2008
Physicians Featured in New Podcast Series
Weekly White Coat Wisdom podcast debuts June 2
www.whitecoatwisdom.com
(Madison) A weekly podcast featuring excerpts from each of the 36 physicians profiled in the Dr. C. Everett Koop-endorsed hardcover oral history,
White Coat Wisdom, will begin June 2. Listeners can subscribe to the free feed on the podcast page of
www.whitecoatwisdom.com.
“A podcast is the perfect venue for giving people a flavor of what White Coat Wisdom is about,” said the author, Stephen J. Busalacchi, a former Wisconsin Public Radio reporter. “The beauty of oral history is you get to hear exactly what somebody said and how they said it, just like in radio,” added Busalacchi, who produced the podcast series.
The first installment features Anderson Bauer, MD, a young physician at the Medical College of Wisconsin. When Busalacchi interviewed him for the book, Bauer was finishing his last year of medical school and describes what it’s like to be in the throes of medical school in the 21st Century. The Bauer segment is twelve minutes long, and covers the intensity of the training, the angst involved in doing sensitive exams and the affect on his personal life.
White Coat Wisdom, the hardcover book, will be released nationally on June 21—the 240th anniversary of North America’s first medical school graduating class. These University of Pennsylvania physicians were among the American pioneers who helped establish the medical profession we know today.
White Coat Wisdom is about the grit necessary to overcome substantial obstacles and ultimately discover true fulfillment in one’s personal and professional life. And in the process of hearing how these doctors came to be, readers learn insights about medicine that will help them better their own lives.
The fact that men die earlier than women, the misinterpretation of health risks and poor end-of-life planning are among the many medical topics discussed. All of the issues are covered within the context of each respective physician’s experiences, which are often poignant, inspirational and at times, unforgettable.
Stephen J. Busalacchi has more than 25 years of experience in medical journalism. He has reported for National Public Radio and Wisconsin Public Radio, and has received more than two dozen journalism awards, in addition to public relations awards.
“Doctors' lives are always interesting, especially when the reader is allowed behind the curtain. White Coat Wisdom is a good read for anyone, but of course, of special interest to the growing number involved in health and medicine."—C. Everett Koop, MD, U.S. Surgeon General, 1981-1989.
White Coat Wisdom: Extraordinary doctors talk about what they do, how they got there and why medicine is so much more than a job by Stephen J. Busalacchi. Original edition, 6 x 9 hardcover, 590 pages, 48 illustrations. ISBN-13: 978-0-9794222-01; ISBN-10: 9794222-0-5, $34.95. See
www.whitecoatwisdom.com for a 300 dpi TIF of the cover and other information.
Author at first Madison book-signing, Barnes & Noble, March 4, 2008.
Picture from left, Michael Miller, MD, Sandra Osborn, MD, the author and Robert Alt, MD
White Coat Wisdom, all 7,133 pounds of it, arrives January 21, 2008 at our St. Francis warehouse.
The author is pictured with Chris Koralewski, CEO, PC Innovation
For Immediate Release
Contact: John Stevens, (608) 698-5298
info@apollosvoice.com
January 19, 2008
White Coat Wisdom is Available!
(Madison) The hardcover book White Coat Wisdom, by Stephen J. Busalacchi has arrived, and will begin shipping Monday, January 21.
Most people have a family doctor, but how well does one really know him or her? In his oral history, White Coat Wisdom, medical journalist Busalacchi introduces readers to real physicians who discuss fascinating experiences that are unique to the medical profession. In doing so, readers receive practical advice for solving society’s and individuals’ intractable health problems. They also hear real world examples of how to succeed against long odds.
White Coat Wisdom is about the grit necessary to overcome substantial obstacles and ultimately discover true fulfillment in one’s personal and professional life. And in the process of hearing how these doctors came to be, readers learn insights about medicine that will help them better their own lives.
This elegant, 608-page hardcover book is designed with gold stamping, embossed letters and artistically-designed endsheets.
Stephen J. Busalacchi has more than 25 years of experience in medical journalism. He has reported for National Public Radio and Wisconsin Public Radio, and has received more than two dozen journalism awards, in addition to public relations awards.
“Doctors' lives are always interesting, especially when the reader is allowed behind the curtain. White Coat Wisdom is a good read for anyone, but of course, of special interest to the growing number involved in health and medicine."—C. Everett Koop, MD, U.S. Surgeon General, 1981-1989.
White Coat Wisdom: Extraordinary doctors talk about what they do, how they got there and why medicine is so much more than a job by Stephen J. Busalacchi. Original edition, 6 x 9 hardcover, 608 pages, 48 illustrations. ISBN-13: 978-0-9794222-01; ISBN-10: 9794222-0-5, $34.95. See www.whitecoatwisdom.com for a 300 dpi TIF of the cover and other information.
Client Achieves Outstanding Publicity
"Seniors SAIL into Independent Living"
Capital Times, 1/17/08
$1 Per Pack Cig Tax Increase is Law
Underfunded SmokeFree Wisconsin Body Slams
Obscenely-Paid Tobacco Lobbyists!!
Governor Jim Doyle chats with Maureen Busalacchi, Executive Director,
SmokeFree Wisconsin, following the budget signing Oct. 26, 2007
A few of the SmokeFree Wisconsin staff who worked
for years to achieve the $1 Per Pack Cigarette Tax
(Darcie Galowitch, Nancy Michaud, Jennie Mauer & Paul Uebelher)
Not pictured: Jill Ness, Liz Sanger and Dawn Deprey-Garcia
Wisconsin Medical Society Announces Plans for Suit
Over PCF Money
Watch the news conference 10/25/07
UW Health Catches on to Web
Technology Busalacchi/Patchett Began 1 Year Ago
Wisconsin State Journal, 10/17/07
Obesity Can Be Beat,
says Client Ayaz Samadani, MD
WFDL Fond du Lac, Sept. 17, 2007
Hear the interview
New Media Training
Booklet Out
This book is a primer for effectively
using the news media to communicate
Click here for details
Busalacchi Elected to PRSA Board of Directors
News release, January 31, 2007
Busalacchi Starts Communications Firm
Steve Busalacchi, director of public relations for the Wisconsin Medical Society for the past nine years, left the Madison-based association as a full-time employee on Nov. 1 to start his own health care communications firm.
Prior to joining the Medical Society, Busalacchi, 45, was a familiar name to regular listeners of Wisconsin Public Radio, where he was medical reporter for 15 years. Busalacchi will remain a voice for the state's physicians; the Medical Society has a contract with him for communications services. His firm, Steve Busalacchi Communications L.L.C., Madison, will provide communications and media strategy for health care clients.
"I have so many contacts within the health industry, it makes sense for me to continue in health care," he said.
-- Julie Sneider, Business Journal
November 3, 2006