Public Relations Society of America
Innovative Use of Technology Award, 10/23/08
White Coat Wisdom podcast

      (November 4, 2008) The Public Relations Society of America (PRSA) awarded Busalacchi Communications, LLC, with an Alchemy Award for producing the White Coat Wisdom podcast. The weekly series of audio excerpts from the 590-page hard cover book, won for “Innovative Use of Technology.” To see the award, click here.
      The free podcast, which is available via www.whitecoatwisdom.com, has been downloaded more than 4,000 times since it debuted in June. Each week, a doctor from each chapter is featured, in his or her own words, discussing a relevant topic in medicine.
       Steve Busalacchi, author of White Coat Wisdom, writes and produces each podcast. He accepted the award October 23 in Madison.
       Busalacchi Communications, LLC, is a health communications firm based in Madison, Wisconsin.          

       Hear short audio comments from each doctor by scrolling through the chapter summary and clicking on the mp3 file at the end of the summary.

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